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Corporate social responsibility (CSR) is a business model that helps companies be accountable and conscious of the environmental, economic or social impacts of their operations.

Consumer demands needs are always evolving with time; to help you keep up, we’ve compiled a list of a few of the top upcoming consumer trends that are predicated to gain rapid popularity!

Marketers often incorporate an archetype into their product to develop a “brand personality” that appeals to the desired target demographic; this promotes consumer engagement and establishes brand loyalty.

Are you tired of working your typical nine to five desk job? Does it feel like your talents and capabilities are going unnoticed? If the answer is yes, then you have two choices: either you can do absolutely nothing, or you can put your ambition, intelligence, and business knowledge to the test and begin to work on building your own business!

Prior to the creation of promotional content, businesses must define a niche-market that they wish to target. Mass marketing to all consumers without identifying key demographic, psychographic, geographic, and behavioral attributes will prove to be an ineffective marketing approach.