Digital Marketing Diploma in Calgary
Delivery Method
Online, In-person or Hybrid
Program Duration
46 Weeks Total
Practicum Duration
4 Weeks
Program Schedule
Morning, Evening or Weekend
Next Start Dates
Digital Marketing
Diploma Summary
ABM College’s Digital Marketing Diploma in Calgary helps equip students with various strategies, techniques and skills needed for a successful career as a digital marketer. Students will be immersed in the world of all digital channels including social media, email marketing, web design, SEO and more. Students end with a 4-week practicum to develop and execute online business strategy in a hands-on, real-world environment. The goal is to cultivate students with forward-thinking programs and a combination of theory and technical skills to help make them versatile and well-rounded professionals.
This Digital Marketing course in Calgary aims to educate students on the skills required to design, implement and manage successful multi-channel digital campaigns. Students will learn to create actionable digital marketing strategies and gain knowledge to increase sales and market awareness of small businesses and enterprises. This program offers a comprehensive course that provides the essential knowledge and skills required in modern-day businesses.
Digital Marketing
Course Highlights
- Master Google Ads and Paid Media: Learn campaign setup, budget optimization, audience targeting, and performance analysis for effective digital advertising.
- SEO and Website Optimization: Understand search engine optimization (SEO) principles and technical implementation to boost website visibility and rankings.
- Social Media and Content Marketing: Develop strategies for engaging content creation across Facebook, Instagram, LinkedIn, and TikTok to enhance brand presence.
- Email Marketing and Automation: Gain hands-on experience with CRM and automation tools to nurture customer relationships and improve ROI.
- Analytics and Data Interpretation: Learn to analyze web traffic, user behavior, and conversion metrics to make data-driven marketing decisions.
- Business Communication and E-Commerce: Understand consumer behavior, online purchasing psychology, and communication strategies to support business growth.
Career Opportunities
According to Job Bank Canada, demand is driven by the growth of e-commerce and the need for businesses to enhance their online brand presence. In Calgary and Edmonton, graduates can find steady opportunities as Digital Marketing Specialists, Social Media Coordinators, and SEO Analysts across various industries.
| Role | Work Setting | Key Duties |
|---|---|---|
| Digital Marketing Coordinator | Marketing agencies, retail companies, technology firms, non-profit organizations, post-secondary institutions | Coordinate multi-channel campaigns; manage content calendars; track KPIs using Google Analytics and Tag Manager; support reporting across SEO, paid, and social channels |
| Social Media Manager / Strategist | Brands and businesses of all sizes, digital agencies, e-commerce companies, media and entertainment organizations | Develop platform strategies and audience growth plans; create and schedule content; analyze performance data; manage paid social budgets and community engagement |
| SEO Specialist (Organic Search) | Digital marketing agencies, e-commerce businesses, publishers, technology companies, healthcare organizations | Conduct keyword research and on-page optimization; manage technical SEO audits; build backlink strategies; track rankings and organic traffic using Google Search Console and Analytics |
| PPC / Paid Media Specialist | Advertising agencies, retail and e-commerce companies, financial services firms, SaaS businesses | Build and manage Google Ads, Meta Ads, and display campaigns; optimize bids and targeting; monitor ROAS and conversion data; conduct A/B testing on ad creative and copy |
| Email Marketing Coordinator | E-commerce platforms, subscription services, financial services companies, retail chains | Build and segment email lists; design and deploy campaigns in Mailchimp, HubSpot, or Klaviyo; set up automation workflows and customer journey sequences; analyze open rates and conversions |
| Content Marketing Specialist | Publishing companies, SaaS businesses, healthcare organizations, financial services firms, lifestyle brands | Develop blogs, web copy, and email content; manage content calendars; publish and optimize in WordPress or similar CMS platforms; align content strategy with SEO and lead generation goals |
| Digital Marketing Strategist / Growth Marketer | Marketing agencies, technology startups, scale-up businesses, in-house marketing teams at mid-to-large enterprises | Develop integrated digital marketing strategies; identify growth opportunities across channels; set campaign objectives and KPIs; analyze funnel performance and optimize for acquisition and retention |
Salary Range
Digital Marketing Course in Alberta Information Kit
This kit includes important details on the Digital Marketing Course in Calgary at ABM College.
Digital Marketing Information Kit
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Digital Marketing Diploma Course Curriculum
Admissions Requirements
Graduate Spotlights: Real Results from Our Digital Marketing Program
"I would like to extend my heartfelt appreciation to two exceptional instructors at ABM College, Houry Sarafian and Elmira Mousavi, for their invaluable contributions to my education in the field of Digital Marketing. Houry Sarafian has been an incredible mentor. She was our instructor from the beginning until the middle of the course. Her extensive knowledge and expertise in..."
"I would like to extend my heartfelt appreciation to two exceptional instructors at ABM College, Houry Sarafian and Elmira Mousavi, for their invaluable contributions to my education in the field of Digital Marketing. Houry Sarafian has been an incredible mentor. She was our instructor from the beginning until the middle of the course. Her extensive knowledge and expertise in Web Design and Optimization, Business Automation, SEO, Digital Marketing Analytics, and various essential tools have not only broadened my horizons but also deepened my understanding of the subject. Elmira Mousavi is also an incredible mentor. I had the privilege of receiving comprehensive instruction from Elmira. She methodically guided me through the intricacies of various programs, including Tag Manager, Facebook Ads, and Google Analytics 4, ensuring that I understood each step thoroughly. Elmira's teaching style is characterized by remarkable patience and unwavering dedication. Her expertise in Elementor and Divi for website development broadened the spectrum of my skills, strengthened my proficiency as a digital marketer. Throughout the course, her commitment to helping me grasp advanced concepts left an indelible mark. Moreover, her profound insights have played a pivotal role in shaping my knowledge and expertise in this dynamic field. I'd also like to express my gratitude to Celia Ho, our Capstone Prep instructor, whose intensity, and efficiency in delivering a condensed course equipped me with the skills and knowledge necessary for job applications in this field. Furthermore, the support and assistance provided by the entire staff and student support team at ABM College are exceptional. To all ABM instructors and staff, you all truly rock! Thank you for your commitment."
Ann Christine PonceGraduate of Digital Marketing Program
