Digital Marketing Diploma in Calgary

Delivery Method

Online, In-person or Hybrid

Program Duration

46 Weeks Total

Practicum Duration

4 Weeks

Program Schedule

Morning, Evening or Weekend

Next Start Dates

Feb 9 & Mar 2, 2026

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Program Overview

Course Highlights

Career Opportunities

Information Kit

Course Curriculum

Admission Requirements

Student Testimonials

Latest News & Blogs

Digital Marketing
Diploma Summary

ABM College’s Digital Marketing Diploma in Calgary helps equip students with various strategies, techniques and skills needed for a successful career as a digital marketer. Students will be immersed in the world of all digital channels including social media, email marketing, web design, SEO and more. Students end with a 4-week practicum to develop and execute online business strategy in a hands-on, real-world environment. The goal is to cultivate students with forward-thinking programs and a combination of theory and technical skills to help make them versatile and well-rounded professionals.

This Digital Marketing course in Calgary aims to educate students on the skills required to design, implement and manage successful multi-channel digital campaigns. Students will learn to create actionable digital marketing strategies and gain knowledge to increase sales and market awareness of small businesses and enterprises. This program offers a comprehensive course that provides the essential knowledge and skills required in modern-day businesses.

Digital Marketing
Course Highlights

Master Google Ads and Paid Media: Learn campaign setup, budget optimization, audience targeting, and performance analysis for effective digital advertising.

SEO and Website Optimization: Understand search engine optimization (SEO) principles and technical implementation to boost website visibility and rankings.

Social Media and Content Marketing: Develop strategies for engaging content creation across Facebook, Instagram, LinkedIn, and TikTok to enhance brand presence.

Email Marketing and Automation: Gain hands-on experience with CRM and automation tools to nurture customer relationships and improve ROI.

Analytics and Data Interpretation: Learn to analyze web traffic, user behavior, and conversion metrics to make data-driven marketing decisions.

Business Communication and E-Commerce: Understand consumer behavior, online purchasing psychology, and communication strategies to support business growth.

Career Opportunities

Digital Marketing Coordinator

Junior Web Developer

SEO Specialist

Social Media Specialist

Marketing Assistant

Salary Range

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Digital Marketing Course in Alberta Information Kit

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This kit includes important details on the Digital Marketing Course in Calgary at ABM College.

Digital Marketing Information Kit

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Digital Marketing Diploma Course Curriculum

The Foundation of Digital Marketing course provides an overview of state-of-the-art information including the best practices so you can design, implement and evaluate digital marketing strategies. This course covers a comprehensive overview of the fundamental pillars of digital marketing including customer resource management (CRM), email marketing, search engine optimization (SEO), social media marketing (SMM), copywriting, content marketing and more.

Students are introduced to different web tools to manage, maintain and update content on websites. It provides an extensive overview of the different platforms to develop and implement a functional website. Students will practice building and publishing a responsive, well-designed, high performing website that is aligned to a client's business goals. Concepts such as GDPR (web privacy) and Terms of Use will be explored within this course.

Students learn the skills of writing, copywriting, content curation, and professional interactions. The different roles of technology to enhance communication in the workplace and marketplace will be presented. Students will develop a strong understanding of email marketing and deliverability. Assignments will include hands-on tools and strategies with common industry-standard software such as Mailchimp, Constant Contacts, Send Lane and Infusionsoft to reach marketing KPI and goals. Concepts such as ethics, CASL and email privacy will be covered within this course.

Students will explore using the power of words to create online visibility. Students will learn the anatomy of how search engines work, how to boost conversions and SEO strategy. This course will develop an understanding of the most commonly used search engines such as Google, Yahoo, and Bing and the concept of online directories and submission strategy to rank higher in search engine using organic and paid search techniques.

This course is meant to educate students on the use of social media to grow a business, to extend customer reach, and to expand brand messages. It provides scenarios to apply social media concepts and the best practices for organic and paid marketing activities. Students will learn how to effectively design, plan and execute campaigns, measure the quality of a campaign such as ROI, and meet business objectives. Students will dive into tools such as Facebook for Business and YouTube channels, and will learn how to navigate Instagram and Twitter platforms.

This course is all about the power of applying entrepreneurship concepts and strategies to create successful, deliverable business. Students will experience evaluating opportunity, competitive analysis, marketing, risk management and acquisitions. Project management tools will also be examined to achieve the necessary skills to plan, schedule and control a project timeline under time stress and different priorities.

Admissions Requirements

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Graduate Spotlights: Real Results from Our Digital Marketing Program

"Eleanor talked to us about what graduating from the Digital Marketing Diploma at ABM College meant to her. After graduating and..."

Eleanor Bollozos
Graduate of Digital Marketing Program
"I would like to extend my heartfelt appreciation to two exceptional instructors at ABM College, Houry Sarafian and Elmira Mousavi, for their invaluable contributions to my education in the field of Digital Marketing. Houry Sarafian has been an incredible mentor. She was our instructor from the beginning until the middle of the course. Her extensive knowledge and expertise in..."

"I would like to extend my heartfelt appreciation to two exceptional instructors at ABM College, Houry Sarafian and Elmira Mousavi, for their invaluable contributions to my education in the field of Digital Marketing. Houry Sarafian has been an incredible mentor. She was our instructor from the beginning until the middle of the course. Her extensive knowledge and expertise in Web Design and Optimization, Business Automation, SEO, Digital Marketing Analytics, and various essential tools have not only broadened my horizons but also deepened my understanding of the subject. Elmira Mousavi is also an incredible mentor. I had the privilege of receiving comprehensive instruction from Elmira. She methodically guided me through the intricacies of various programs, including Tag Manager, Facebook Ads, and Google Analytics 4, ensuring that I understood each step thoroughly. Elmira's teaching style is characterized by remarkable patience and unwavering dedication. Her expertise in Elementor and Divi for website development broadened the spectrum of my skills, strengthened my proficiency as a digital marketer. Throughout the course, her commitment to helping me grasp advanced concepts left an indelible mark. Moreover, her profound insights have played a pivotal role in shaping my knowledge and expertise in this dynamic field. I'd also like to express my gratitude to Celia Ho, our Capstone Prep instructor, whose intensity, and efficiency in delivering a condensed course equipped me with the skills and knowledge necessary for job applications in this field. Furthermore, the support and assistance provided by the entire staff and student support team at ABM College are exceptional. To all ABM instructors and staff, you all truly rock! Thank you for your commitment."

Ann Christine Ponce
Graduate of Digital Marketing Program
"One of the most popular Technology courses at ABM College is the online Digital Marketing Diploma. This 46 week..."

Kamal Bhattari
Instructor of Digital Marketing Program
"Being her first graduation in Canada, Marie Sheila Durante, was excited and nervous about it. She recently graduated..."

Marie Sheila
Graduate of Digital Marketing Program

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