The world of graphic design is a visually intriguing place, where once you enter you can’t help but wonder what is graphic design. The easiest way to understand this is to consider a graphic designer as a visual communicator. They create various visual concepts such as illustrations, images, and videos, to communicate ideas to inspire, inform or captivate customers.
Graphic design involves understanding the basics of design and colour theory to create visuals that effectively communicate key messages to consumers. Proper graphic elements come into play when creating something that appeals to customers in the right way.
Graphic designers create keeping in mind the elements and principles of design and a good designer will also understand how to break the rules when needed. Creativity is the backbone of this industry, and when combined with problem solving skills, results in successful design projects.
There are six elements of design that are used across the board in all types of design. These are as follows:
There are seven principles of design that are applied to the elements. These are as follows:
Graphic designers have some form of education, usually a college Graphic Design diploma, that reflects their understanding of communication design, as well as, a portfolio to illustrate their work for potential employers and clients. They can work as art directors, graphic artists, web designers, creative designers, and much more. There are opportunities to freelance in the industry, as well as, work for a company. It can be a rewarding career full of numerous creative opportunities and unlimited room to grow.
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