Top 5 Digital Marketing Trends in 2023

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    igital Marketing is a constantly evolving field and new technologies and strategies are emerging persistently. Since different social media platforms have been introduced over the years, more people are attracted to them. 

    However, there are a few digital marketing trends that we will discuss in this blog to help you kick-start your 2023 marketing campaigns. 

    Social Media & Influencer Marketing

    Team members doing influencer marketing on different social media platforms
    Image by Freepik

    There are some interesting trends down in 2023 for social media. TikTok continues to evolve and dominate social media. According to the study conducted in 2021 by The Business of Apps, TikTok generated $4.6 billion with a 142 percent increase year-on-year which was expected to reach 1.8 billion by the end of 2022. These statistics show how the TikTok trend will rise in 2023, which we can consider to be a good social media platform for influencers. 

    This platform is not only making inroads into the hearts of creators or consumers but is proving to be good for businesses. It is focusing on business usability and the option of improving the targets for advertising, which can turn out to be a good platform for the current and upcoming brands in 2023.  

    Moving ahead to Influencer Marketing, many companies and brands are making good use of influencer marketing. This plays a vital role in promoting your brand on social media. In 2022, many companies realized they had a bunch of talented people working for them. All it requires is searching for talent and properly incentivizing them. This helps companies to spread the true word to the outside world about how great the company is doing with good customer experience references. This can result in earning huge dividends.   

    Email Marketing

    Man spotted doing Email marketing for his business
    Image by rawpixel on Freepik

    Businesses use this tool for launching their new products and services. Small businesses utilize email marketing to connect with new clients and have repeat customers. In addition to this, email marketing allows businesses to educate their readers, drive traffic, conduct surveys, share updates, and make announcements.

    There are certain email elements that businesses can include in their emails to make them more interactive. This helps users to stick to your emails rather than shift to another page. The use of images as a carousel with a swipe button, including videos which can be played, the use of sliders which can be manipulated by users and the games that can be played are some of the elements that you can incorporate into your emails to make them work wonders in your 2023 marketing strategy. 

    Virtual Events

    two teams seen having a virtual event at different cities
    Image by peoplecreations on Freepik

    Another marketing trend in 2023 is that of Virtual Events. Digital marketers keep on trying new and creative ways to reach people and potential customers. In the past year, many marketers have shifted from hybrid events to virtual events. The Covid-19 pandemic has changed the way people interact with each other, and businesses around the world have adopted virtual work alternatives. 

    Now, the offline work culture has resumed but companies are opting for more virtual meetings by creating live streams and broadcasts using social media platforms, and uploading them later to generate new leads. 


    Office team in a meeting discussing on Automation
    Image by rawpixel on Freepik

    Companies are indulged in multiple tasks, which means more data, and executing it to the employees for effective marketing campaigns requires automation tools. These tools help automate routine and repetitive tasks, streamline workflows, and track marketing campaigns.

    Marketing automation is fundamentally all about optimization. In addition to saving time and resources, it also increases revenue and nurtures leads. There are social media automation tools with which you can create your posts beforehand and schedule them across the week. 75 percent of companies that implement marketing automation witness ROI in just 12 months. Source: WebFX

    Acquiring and retaining customers can be possible through intelligent marketing techniques. Once you start automating the tasks, you can complete them easily and this results in improved user experience and hiked sales. 

    Video Marketing

    Woman Employee seen doing Video Marketing on different social media platforms
    Image by storyset on Freepik

    Digital marketing trends for 2023, video marketing, or video shorts are gaining popularity. Georges Fallah, marketing manager at VBOUT, recommends YouTube Shorts to improve organic reach and collect email subscribers, apart from Facebook and Instagram reels. 

    Cortney Galster, owner of digital marketing agency Amplify says, “Video Marketing is a more personalized way to connect that builds trust so much faster than text or graphics and it’s also a better way to gain traction on social media.” 

    As per the report,  Video Marketing Statistics 2022, 86 percent of businesses use video as a marketing tool. 60 percent of people say leads/clicks are the main determining factors of video marketing success. It is also seen that people are twice as likely to share video content than any other content like Instagram posts, Facebook posts, or any blog posting. So, inculcating this trend in your list of marketing strategies can help you in 2023. 

    Artificial Intelligence 

    image showing programming through artificial intelligence
    Image by rawpixel on Freepik

    The use of Artificial Intelligence (AI) and Machine Learning in B2B marketing is likely to continue to grow. For instance, Artificial Intelligence-controlled chatbots can assist organizations with drawing in clients and giving customized suggestions, while Artificial Intelligence-powered tools can assist with keyword research and content improvement. So, these technologies can help marketers automate and optimize targeting, segmentation, and content creation, and improve the effectiveness of marketing efforts. 

    Final Thoughts

    Like every year, 2023 is expected to be challenging and exciting for digital marketers. Considering all the external factors, the brands need to be careful while delivering the message to engage audiences, and align with the influencers and creators who share similar values. 

    A digital marketing career path is becoming popular amongst young minds, who are constantly stepping into this course. If you think this program is the right choice for you, contact us for more details. 

    Enroll in the digital marketing online diploma program with ABM College and start your career in this field.


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