For those of you who are still unsure of what LinkedIn really is, allow me to help you understand. LinkedIn is a database of professionals who are either seeking a job, or are recruiting candidates for a position. It differentiates from other forms of social media such as Twitter and Facebook because it was specifically created for the purpose of showcasing a professional profile. Here is a quick guide to help you build and create a strong LinkedIn profile!
LinkedIn provides you with option to add a photo of yourself to help personalize your profile. Keep in mind that this must be a professional photo that you are easily recognizable in; this is not a social network where you would want to post a picture of yourself wearing your yellow polka dot socks while making the duck face.
Customize your URL to match your name to make your profile look more visually appealing.
There is a unique skills section on LinkedIn that includes an endorsement feature - people are able to “endorse” a skill on your profile, which provides credibility. For example, a person may believe they possess strong communication skills, but if they have zero endorsements for that skill, it presents an inconsistency. Once you receive endorsements, you can rearrange the skills in an order that you find to be the most suitable. Ensure that you remove skills that do not match your persona.Your connections are also able to recommend skills for you to add to your profile.
Connect with previous employers, colleagues, acquaintances, coworkers and alumni! Do not add random people to your profile simply to increase the number of connections you have. Slowly build a strong and professional following.
Once you have completed your profile, make sure that you frequently update your LinkedIn page as you do with other social media networks such as Twitter and Facebook. Do not be a temporary LinkedIn user when you are seeking a job - you will miss out on several opportunities if you do this, and it will hinder you from further building your profile!Interested in enrolling in a Career Oriented Program? Check out the courses offered at ABM College!